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A. General economic overview. This will explore trends in economic indicators. It will also cover output of goods and services produced by the domestic and global economy. i. Economic output and consumption. Identify national trends that could impact amazon or its industry as a whole based on macroeconomic qualitative data. ii. Current monetary and trade policy. Evaluate upcoming changes to policies or regulations that would impact on amazon. iii. Explain relationships these policies and regulations would have with amazon sales or expenses. B. Industry analysis. This piece involves researching the industry in which the target company operates to understand its strengths, weaknesses, opportunities, and threats. It will explore the following issues: i. Supply and demand. Ascertain key supply and demand issues relevant to Amazon industry, pinpointing critical issues that could benefit or harm amazon company's operations. ii. Market share and competitive landscape. Approximate amazon market share within Amazon and distinguish its strengths and weaknesses from those of its major competitors. iii. Regulation. Evaluate new regulation that is specific to amazon s industry and determine whether it benefits or amazon. iv. Employment issues. Explain how the labor markets and the constraints that exist impact amazon operations. v. Industry outlook. Determine how industry trends and relevant emerging technologies impact amazon industry in the future. References